Occam's Razor

APRIL 29, 2013

The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. But don't make it your KPI. Friends don't let friends use CPC as a KPI. My hypothesis is that TV/Radio/Magazines have created this bad habit.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). The way this model manifests itself is that every time you click on the Next Photo button (arrow thingy) they load a new page. But it is not worthy of being crowned a KPI.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. You see different models people use to make money there. You can make money with content.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ]. Mercifully there is so much more to Klout than that.

Metrics 124

Metrics Analytics Measurement Strategy 124