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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In this post, my hope is to both enrich your consideration set and encourage the breadth of your goals. First… The Analytics top ten things to focus on to elevate your game this year….

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Competitive intelligence data will never match your site's analytics tool. Display Advertising Opportunity Analysis. Social Strategy Effectiveness.

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