Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Can you do RM+RP+RT using TV? Climb up the ladder some more.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). An example I love.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it. Happy analytics. Happy visualizing! What's in a name?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86