Marketing Analytics Metrics Predictive Modeling Statistics 
Business Over Broadway
SEPTEMBER 27, 2018
Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. segmentation on steroids).
datapine
DECEMBER 4, 2019
Without a doubt, it’s a big technological advancement, and one of the big statistics buzzwords, but the extent to which it is believed to be already applied is vastly exaggerated. The commercial use of predictive analytics is a relatively new thing. The accuracy of the predictions depends on the data used to create the model.
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