Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. segmentation on steroids).

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

JANUARY 7, 2019

Hire an experienced statistician to be a part of your analytics team. There is too much goodness in modeling that you are not taking advantage of. From segmentation models to identifying incrementality to predictive modeling to survival analysis to clustering to time series to… I could keep going on and on.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

DECEMBER 4, 2019

Moreover, as most predictive analytics capabilities available today are in their infancy — they have simply not been used for long enough by enough companies on enough sources of data – so the material to build predictive models on was quite scarce. Last but not least, there is the human factor again.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212