IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 77

Marketing Management Optimization Cost-Benefit 77

Smarten

MAY 17, 2019

Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Marketing Optimization.

Predictive Analytics 51

Predictive Analytics Marketing Analytics Predictive Modeling 51

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. Building Your Churn Model.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

datapine

AUGUST 14, 2019

The use of machine learning, predictive analytics, and various data connectors that enable the user to work with enormous amounts of databases, flat files, marketing analytics, CRM, etc., It offers many statistics and machine learning functionalities such as predictive models for future forecasting.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

DataRobot Blog

AUGUST 23, 2019

Using this data, we built a historical dataset containing past results, current Elo scores (both overall and surface-specific) and tournament information, then used DataRobot to determine the best model and predict the probability that a player would win a set. Andrew received his Ph.D.

Predictive Modeling 52

Predictive Modeling Modeling Marketing Analytics Data Science 52

Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Does swapping out male model posters for cute animals triple sales? Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

DECEMBER 4, 2019

The commercial use of predictive analytics is a relatively new thing. The accuracy of the predictions depends on the data used to create the model. For instance, if a model is created based on the factors inherent at one company, it doesn’t necessarily apply at a second company.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212