Smarten

MAY 17, 2019

Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Customer Targeting. Customer Churn.

Predictive Analytics 51

Predictive Analytics Marketing Analytics Predictive Modeling 51

Business Over Broadway

SEPTEMBER 27, 2018

genetic counseling, genetic testing). Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

JANUARY 7, 2019

Hire an experienced statistician to be a part of your analytics team. There is too much goodness in modeling that you are not taking advantage of. From segmentation models to identifying incrementality to predictive modeling to survival analysis to clustering to time series to… I could keep going on and on.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88