Marketing Analytics Metrics Predictive Modeling Testing 
Business Over Broadway
SEPTEMBER 27, 2018
genetic counseling, genetic testing). Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error.
Occam's Razor
JANUARY 7, 2019
Hire an experienced statistician to be a part of your analytics team. There is too much goodness in modeling that you are not taking advantage of. From segmentation models to identifying incrementality to predictive modeling to survival analysis to clustering to time series to… I could keep going on and on.
Expert insights. Personalized for you.
76 
Let's personalize your content