Smart Data Collective

JULY 7, 2021

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. This will help you get a much higher ROI from your campaigns. Analyzing and reporting.

Marketing 127

Marketing Strategy Optimization Analytics 127

Smart Data Collective

JUNE 25, 2021

Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard.

Dashboards 92

Dashboards Metrics Marketing Key Performance Indicator 92

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. a year until 2030.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Occam's Razor

JANUARY 7, 2019

Take a class in data visualization. Anyone can make a complicated visual, it takes someone very special (you!) My recommendations: Free Courses: Data Visualization and D3.js js and Data Analysis and Visualization at Udacity. Occam’s Razor : Start with this one: Closing Data's Last-Mile Gap: Visualizing For Impact.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. This is where data analytics is going to come in handy. You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. Companies spent $2.8

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. There are also a number of new firms that specialize in analytics consulting. If done well, the ROI can be spectacular.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Smart Data Collective

AUGUST 31, 2021

Some people prefer visuals, while others love reading written content. AdPushUp’s report showed that conversion rates range between 1 and 3 percent , but A/B split testing drives that rate up. You can check the things that impact the search performance such as visuals, CTA, landing pages, site speed, etc. What can you do?

Data-driven 122

Data-driven Marketing Big Data Advertising 122