Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Jen Stirrup

JUNE 20, 2020

In this post, I want to analyse the current PASS situation, explain some broader context, and give people a more data-driven view. I hope that this leads to a calmer discussion by providing additional information and data. I want to help by providing data and insights on the recent PASS row online.

Metrics 104

Metrics Business Analytics Data-driven Statistics 104

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Part of it fueled by Vendors. What a competitive bunch! Let's try to change that.

Analytics 118

Analytics Consulting Metrics Experimentation 118