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How to Use Apache Iceberg in CDP’s Open Lakehouse

Cloudera

With Iceberg in CDP, you can benefit from the following key features: CDE and CDW support Apache Iceberg: Run queries in CDE and CDW following Spark ETL and Impala business intelligence patterns, respectively. Exploratory data science and visualization: Access Iceberg tables through auto-discovered CDW connection in CML projects.

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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). After all, the Internet can break a business very quickly! 2001, Strategy and the Internet. Harvard business Review , (2001): 63-78. & Levitt, I.M.