article thumbnail

How to Use Apache Iceberg in CDP’s Open Lakehouse

Cloudera

Exploratory data science and visualization: Access Iceberg tables through auto-discovered CDW connection in CML projects. Our imported flights table now contains the same data as the existing external hive table and we can quickly check the row counts by year to confirm: year _c1. 6 2003 6488540. 8 2001 5967780.

article thumbnail

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet. Porter, M.E.