2001, 2009 and Data-driven - Data Leaders Brief

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

APRIL 2, 2019

I thought I’d share how we started to apply marketing theory, practice, and insights from data. So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). The secret is the data. After all, the Internet can break a business very quickly! It’s a balance.

Marketing

Marketing Advertising Data-driven Strategy

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

MAY 20, 2021

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. 1998) and others).

Machine Learning

Machine Learning Metrics Data mining Knowledge Discovery

Data Leaders Brief

Marketing as a strategic business partner: mixing theory, research and #data

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Webinars

Stay Connected