Jen Stirrup

APRIL 2, 2019

I thought I’d share how we started to apply marketing theory, practice, and insights from data. For example, over at Data Relish, we mix mature Business Intelligence technologies with new and upcoming technology, Artificial Intelligence is enjoying rapid growth (Xiong, 2019). The secret is the data. It’s a balance.

Marketing 59

Marketing Advertising Data-driven Strategy 59

Smart Data Collective

APRIL 5, 2019

Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. The Complex Role Between Big Data and Social Listening Tools. They must amass data on their customers to get a better understanding of their needs and preferences. And that’s where social listening comes into play.

Big Data 79

Big Data Interactive Data-driven Metrics 79

CIO Business Intelligence

JUNE 26, 2023

Between the host of regulations introduced in the wake of the 2009 subprime mortgage crisis, the emergence of thousands of fintech startups, and shifting consumer preferences for digital payments banking, financial services companies have had plenty of change to contend with over the past decade. But there’s an opportunity in this shift.

Data-driven 98

Data-driven Insurance Risk Risk Management 98

Peter James Thomas

MARCH 23, 2020

When I occasionally re-read articles I penned back in 2009 or 210, I’m often struck that – no matter how many things have undeniably changed over the intervening years in the data arena – there are some seemingly eternal verities. My first task was to develop an International Data Strategy.

Data Strategy 89

Data Strategy Strategy Insurance Interactive 89

BizAcuity

APRIL 25, 2022

From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 Thanks to data analytics, these decisions can now be backed by data. Real-time decisions can be taken in line with data insights. Especially, when there is no data to track the efficacy of any marketing initiative.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

BizAcuity

MAY 10, 2022

Cloud technology and innovation drives data-driven decision making culture in any organization. Cloud washing is storing data on the cloud for use over the internet. Storing data is extremely expensive even with VMs during this time. An efficient big data management and storage solution that AWS quickly took advantage of.

Data-driven 52

Data-driven IoT Unstructured Data Data Lake 52

Depict Data Studio

JULY 23, 2019

This year, I had a 120-page HIV testing program protocol from 2009 that desperately needed a content and formatting overhaul. A Data Visualization Style Guide . Redesigning this protocol inspired me to create a data visualization style guide for my department, similar to a communications style guide.

Reporting 45

Reporting Visualization Strategy Testing 45

AWS Big Data

JUNE 22, 2023

Large organizations processing huge volumes of data usually store it in Amazon Simple Storage Service (Amazon S3) and query the data to make data-driven business decisions using distributed analytics engines such as Amazon Athena. You can partition your data by any column.

Metadata 82

Metadata Management Recreation/Entertainment Optimization 82

CIO Business Intelligence

OCTOBER 3, 2023

The new business model would be centered around an all-in-one platform processing crucial data to monitor and control the full end-to-end processes needed for individual buildings, taking the facility’s requirements into account instead of forcing management to prescribe to generalized rules.

Digital Transformation 105

Digital Transformation Consulting Data-driven Machine Learning 105

Occam's Razor

SEPTEMBER 29, 2009

If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data). The data in the above report shows how frequently during a time period do the website's visitors visit the website. Perhaps you?

Measurement 128

Measurement Metrics Analytics Marketing 128

CIO Business Intelligence

SEPTEMBER 18, 2023

A fleet of green data centers and a well-advanced plan to stop using fossil-fuel powered vehicles are among the key steps driving Intermax’s mission to be the most sustainable cloud services provider in the Netherlands. Notably, all five of the company’s data centers are already 100% powered by Dutch solar and wind sources.

Data-driven 105

Data-driven Technology Management IT 105

bridgei2i

AUGUST 11, 2020

You know that, when we went through the last business downturn, 2008 in 2009, funny thing happened in 2010 turnover went up dramatically in sales and because companies started hiring again. We’ll be back with more discussions and points of view from the world of data analytics and AI. Once again, thank you so much for tuning in.

Sales 98

Sales Enterprise B2B Digital Transformation 98

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. It helps you to amplify what’s proven to work, throw away what isn’t, and tweak the goal-posts when data indicates that they may be in the wrong place.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Octopai

JANUARY 20, 2022

But while going-off-the-grid-and-becoming-untraceable might be wonderful for some human folks, it’s not what you want happening to your data. When data goes off the grid. And it doesn’t – if you have data lineage software. Data lineage software is the ultimate tracker and tracer for your data. No guesses.

Software 92

Software IT Data-driven Enterprise 92

John Wheeler

NOVEMBER 25, 2020

The shift in the IRM buyers from IT leaders to business leaders is being driven by an increasing need to better understand the tactical view of technology risks in a strategic business context. This is primarily driven by an increasing need to better understand the tactical view of technology risks in a strategic business context.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

Domino Data Lab

MAY 20, 2021

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. 1998) and others).

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

Peter James Thomas

AUGUST 12, 2018

These normally appear at the end of an article, but it seemed to make sense to start with them in this case: Recently I published Building Momentum – How to begin becoming a Data-driven Organisation. A number of factors can play into the accuracy of data capture. Honesty of Data that is captured. Timing issues with Data.

Metrics 49

Metrics Statistics Data Quality Measurement 49

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

SEPTEMBER 4, 2012

Re-imagining what it means to get access to customer data and. 2009 was the year of mobile. If your company has a non-stinky mobile website and mobile app then congratulations: you have successfully solved the problem of 2009! Data-driven decision making! :). Customer acquisition. You'll cry most of the time.

Marketing 144

Marketing Data mining Measurement Strategy 144

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JULY 26, 2010

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. The data is easily available in the web analytics tool so why not. Get the data out of the crm / erp / "backend" system. Here we go. #1: 1: Go as deep as you can.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Peter James Thomas

APRIL 9, 2019

This increase was driven in part by the launch of my new Maths & Science section , articles from which claimed no fewer than 6 slots in the 2018 top 10 articles, when measured by hits [1]. These are as follows: General Data Articles. Data Visualisation. Statistics & Data Science. Analytics & Big Data.

Data-driven 49

Data-driven Statistics Big Data Data Science 49

Alation

JUNE 7, 2023

Recognizing it — and even capitalizing on it — requires data. Obviously, your data will tell you. Fortunately, you likely have enough data available to make decisions, unlike during the Great Recession. The challenge, however, is ensuring you can find the data you need, it’s the correct data, and you fully understand the data.

Uncertainty 52

Uncertainty Data Lake Risk Data-driven 52

datapine

DECEMBER 28, 2021

Statistics are infamous for their ability and potential to exist as misleading and bad data. Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! Here they speak about two use-cases in which COVID-19 data was used in a misleading way.

Statistics 363

Statistics Advertising Visualization Data mining 363

Alation

JUNE 14, 2022

For the second year in a row, Snowflake has named Alation its Data Governance Partner of the Year. The announcement was made at Snowflake Summit this week (visit us at booth 2009!). In September we introduced Policy Center as part of our Data Governance App. It’s not déjà vu — it’s a repeat! Growing Partnership.

Data Governance 52

Data Governance Insurance Digital Transformation Data-driven 52