Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet. Porter, M.E.

Marketing 60

Marketing Advertising Data-driven Strategy 60

Smart Data Collective

OCTOBER 17, 2022

There are several methods and technologies available for segmenting client data. Since its inception in 2001, Mailchimp has had more than two decades of expertise in email marketing for millions of subscribers. Data science. It is not difficult to do data analytics for your email marketing efforts.

Marketing 119

Marketing Optimization Data Analytics Analytics 119

Domino Data Lab

AUGUST 8, 2019

Paco Nathan ‘s latest monthly article covers Sci Foo as well as why data science leaders should rethink hiring and training priorities for their data science teams. In this episode I’ll cover themes from Sci Foo and important takeaways that data science teams should be tracking. Introduction.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71