Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet. Porter, M.E.

Marketing 59

Marketing Advertising Data-driven Strategy 59

Smart Data Collective

OCTOBER 17, 2022

There are several methods and technologies available for segmenting client data. Since its inception in 2001, Mailchimp has had more than two decades of expertise in email marketing for millions of subscribers. According to market research, however, 42 % of corporate marketers don’t use this strategy.

Marketing 120

Marketing Optimization Data Analytics Analytics 120

Domino Data Lab

AUGUST 8, 2019

Rather than publish an agenda as most technology conferences do, why not let people mingle, discuss, and propose topics and possible sessions? Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. Proposed sessions get stuck onto a wall within an hour or so.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71