Remove 2001 Remove Advertising Remove Strategy Remove Technology
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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Like any other marketing strategy, you must measure email performance. Incorporate the following four data analytics strategies into your email marketing campaigns for improved results: 1. Strategies for email marketing segmentation. Segmentation.

Marketing 119
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Themes and Conferences per Pacoid, Episode 12

Domino Data Lab

Rather than publish an agenda as most technology conferences do, why not let people mingle, discuss, and propose topics and possible sessions? Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. Then rethink your hiring strategies w.r.t.