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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. Segmentation.

Marketing 121
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Speed up queries with the cost-based optimizer in Amazon Athena

AWS Big Data

Analytics Architect on Amazon Athena. He joined AWS in 2015 and has been focusing in the big data analytics space since then, helping customers build scalable and robust solutions using AWS analytics services. He has been working on query optimizers for over a decade. Pathik Shah is a Sr.

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Global Hospitals Embark On A Worldwide Medical Data Initiative

Smart Data Collective

Big data is changing the nature of healthcare. One of the biggest developments was the implementation of the Medical Information Mart for Intensive Care , which took data from 50,000 patients dating back to 2001. Big data will have an even more profound impact in the near future.

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Data science vs. machine learning: What’s the difference?

IBM Big Data Hub

While data science and machine learning are related, they are very different fields. In a nutshell, data science brings structure to big data while machine learning focuses on learning from the data itself. What is data science? This post will dive deeper into the nuances of each field.

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Modernize a legacy real-time analytics application with Amazon Managed Service for Apache Flink

AWS Big Data

In this post, we discuss ways to modernize your legacy, on-premises, real-time analytics architecture to build serverless data analytics solutions on AWS using Amazon Managed Service for Apache Flink. EventTime – This is the time when the call center stream is sent (via the KDG in this post).

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IT leaders adjust budget priorities as economic outlook shifts

CIO Business Intelligence

Ken Piddington, vice president and CIO at US Silica in Katy, Texas, says that his key themes are “speed and agility,” so his priorities are data analytics and automation, which he considers “table stakes” to help all employees do their jobs more effectively and more quickly. “We Budgeting, IT Leadership, IT Strategy.

IT 132
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Achieve competitive advantage in precision medicine with IBM and Amazon Omics

IBM Big Data Hub

We are at an inflection point, where we have witnessed 100,000-fold reduction in cost since the human genome was first sequenced in 2001. Today, the rate of data volume increase is similar to the rate of decrease in sequencing cost.