Marketing as a strategic business partner: mixing theory, research and #data
Jen Stirrup
APRIL 2, 2019
I thought I’d share how we started to apply marketing theory, practice, and insights from data. There are tons of ‘skate on the surface’ marketing soundbite books, which may sound good at the first glance with no depth. The secret is the data. After all, the Internet can break a business very quickly!
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