2001, Consulting, Metrics and ROI

What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

MAY 16, 2022

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. Consider what type of consulting, training, and certifications you might want to take advantage of to prepare for the transition as well. .

IT Cost-Benefit ROI Risk

11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

APRIL 25, 2011

Hire smart consultants. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. The 10/90 rule. People matter. Give them Yahoo!

Marketing

Marketing Measurement Metrics Testing

Data Leaders Brief

What is ITIL? Your guide to the IT Infrastructure Library

11 Digital Marketing “Crimes Against Humanity”

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