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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed.

Marketing 119
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Generate security insights from Amazon Security Lake data using Amazon OpenSearch Ingestion

AWS Big Data

By converting logs and events using Open Cybersecurity Schema Framework , an open standard for storing security events in a common and shareable format, Security Lake optimizes and normalizes your security data for analysis using your preferred analytics tool. OpenSearch Ingestion ingests this OCSF compliant data into OpenSearch Service.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. But maybe the issue is that you (and the Marketers and Leaders. Yet there they are. We hate change.

Marketing 126
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Common Problems With CPM Software

Jet Global

When it comes to optimizing business performance, there’s quite a bit of jargon that gets thrown around. The term originated with Gartner, the global research and advisory firm , back in 2001. CPM is an evolving concept. Reduce costs. Improve key performance indicators (KPIs). Restructure their budget. The solution? The problem?

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Data Science at The New York Times

Domino Data Lab

I want data scientists that I can drop in a room with somebody from product or marketing or somebody who does not speak calculus, and that speaks to a lot of the things that Pete said. Again, the person from marketing or product does not come to you and say, “Please minimize this hinge loss with a polynomial kernel.”