Smart Data Collective

OCTOBER 17, 2022

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance.

Marketing 120

Marketing Optimization Data Analytics Analytics 120

CIO Business Intelligence

MARCH 24, 2022

Established by the UK Parliament in 2001 to settle complaints about financial-services companies, the Financial Ombudsman’s Service (FOS) has served an increasing number of consumers, recently dealing with more than a million people a year. Going ‘cloud preferred’ with Microsoft and Workday.

IT 89

IT Measurement Strategy Technology 89

Domino Data Lab

APRIL 3, 2019

The top three items are essentially “the devil you know” for firms which want to invest in data science: data platform, integration, data prep. Data governance shows up as the fourth-most-popular kind of solution that enterprise teams were adopting or evaluating during 2019. Data is on the move.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. Random forest with default R tuning parameters (Breiman, 2001). 2001): 5-32. CBPS (exact and over-parameterized).

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

MAY 20, 2021

Working with highly imbalanced data can be problematic in several aspects: Distorted performance metrics — In a highly imbalanced dataset, say a binary dataset with a class ratio of 98:2, an algorithm that always predicts the majority class and completely ignores the minority class will still be 98% correct. In their 2002 paper Chawla et al.

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

Domino Data Lab

AUGUST 8, 2019

Paco Nathan ‘s latest monthly article covers Sci Foo as well as why data science leaders should rethink hiring and training priorities for their data science teams. In this episode I’ll cover themes from Sci Foo and important takeaways that data science teams should be tracking. Introduction.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

The Unofficial Google Data Science Blog

AUGUST 27, 2019

The measurement may be biased if our samples are generated from a procedure that samples without replacement, such as reservoir sampling , especially if some items have disproportionate weight, i.e., $p(v_i) cdot n$ is large. There are many strategies we can use to estimate this quantity, and we will discuss each option in detail.

Metrics 98

Metrics Statistics Uncertainty Optimization 98