11 Digital Marketing “Crimes Against Humanity”
Occam's Razor
APRIL 25, 2011
Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. " 22. [via
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