2001 Reporting Statistics White Paper 
Alation
MARCH 29, 2022
Reports required a formal request of the few who could access that data. The expense and time required to create reports from transactional data sources including mainframes and minicomputers. The impact on the performance of transactional applications at the time due to the number of reports being created.
Smart Data Collective
OCTOBER 17, 2022
Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Since its inception in 2001, Mailchimp has had more than two decades of expertise in email marketing for millions of subscribers.
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