O'Reilly on Data

APRIL 23, 2024

In 2005, in “ What is Web 2.0? ,” I made the case that the companies that had survived the dotcom bust had all in one way or another become experts at “harnessing collective intelligence.” But over time, something went very wrong.

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

CIO Business Intelligence

MAY 16, 2022

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. Corporations and public sector organizations that have successfully implemented ITIL best practices report huge savings.

IT 105

IT Cost-Benefit ROI Risk 105

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. " I'd postulated this rule in 2005, it is even more true in 2011. Yet there they are. The 10/90 rule.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005).

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Domino Data Lab

JULY 22, 2019

If you look into the middle bucket, they have three things that they report in common. Now, working down to the mature part of this, they report two things in common. The problems down in the mature bucket, those are optimizations, they aren’t showstoppers. What do they report in common? You know what?

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Cloudera

MAY 18, 2021

Value-at-Risk (VaR) is a widely used metric in risk management. It helps identify risk exposures, informs pre-trade decisions, and is reported to regulators for stress testing. 2] Bayraktar, Erhan and Munk, Alexander, Mini-Flash Crashes, Model Risk, and Optimal Execution (May 27, 2017). Intraday VaR. Citations. [1]

Risk 92

Risk Marketing Risk Management Data-driven 92

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Testing Measurement Optimization 135