Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. via David Rekuc] "Have lunch, get to know your fellow man (or woman), share reports and success metrics and goals." Example: Spending $50,000 on building links when you can't measure ROI." The 10/90 rule. People matter. " 22. [via

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Beat Beneful.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Fourth Bit Of Context. The 10/90 Rule! You may not.

Analytics 135

Analytics Testing Measurement Optimization 135