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What’s the Difference: Quantitative vs Qualitative Data

Alation

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. What Is Quantitative Data Analysis? Quantitative analysis can take two forms: the traditional business analysis of numerical data, or the more academic quantitative analysis.

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. But each keyword gets "credit" for other metrics. For demographic and psychographic analysis (age, gender, income, education etc.)