Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. That is as simple as it gets. Total that.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

APRIL 4, 2016

This post is from 2006: Data Quality Sucks, Let's Just Get Over It You'll learn the six step process you can use to overcome the paralysis. As some of you know, I'm writing a twice-a-week short newsletter called The Marketing – Analytics Intersect. Here's a detour, and yet on theme extension of that idea. #2:

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

MAY 16, 2011

My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). Today that's coupled with keynotes at conferences around the world, co-founding an online marketing and analytics certification company Market Motive Inc , and advisory roles thrown in for good measure.

Analytics 100

Analytics Broadcasting Visualization Marketing 100

Occam's Razor

MARCH 22, 2011

From this post: Improve Search Marketing Conversion Rates through Email Registration. What does the CPA of our original affiliate marketing campaign look like now? And if you find yourself in a aggressive marketing siutation then you could even increase the bids on your display campaigns to get even more Visitors. Lessons: 1.

Measurement 87

Measurement Metrics Advertising Marketing 87

Jet Global

NOVEMBER 23, 2020

The CFO Leadership Council was founded in 2006 as a gathering place for financial executives to network in a comfortable environment. Their podcast, Motley Fool Money, hosted by Chris Hill and a panel of investment analysts, breaks down the stock market implications for investors every Friday. Can you see it in your numbers?

KPI 52

KPI Finance Dashboards Data Processing 52

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? Its time for pretty pictures that teach… You can see the trend, you can also see some of the key new metrics that tell you the whole story (more on them later). Remember sexy metric bounce rate ?

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

NOVEMBER 12, 2006

Using Market Research or Website Surveys or other methods attempt to compute why Visitors come to your website (I call this Visitor Primary Purpose). Now you can easily see why we all work hard on analytics and marketers work so hard on content and copy and offers but we can’t seem to move the conversion rate by all that much.

Measurement 99

Measurement Analytics Optimization Marketing 99

Alation

OCTOBER 12, 2022

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. Another example of segmentation is market-basket analysis, which explores the types of products consumers most often purchase together. It’s usually used in market research and often combined with a MaxDiff analysis.

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. There are many, many paid tools in the market (like HitWise and Compete and Netsuus). Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about? For paid search keyword reporting (volumes, competitive performance, CPS's etc.)

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

CIO Business Intelligence

AUGUST 12, 2022

Formed from the merger of Thermo Electron and Fisher Scientific in 2006, Thermo Fisher Scientific is one of the world’s largest suppliers of scientific instruments, reagents, and services, with more than 130,000 employees worldwide. Since 2006, it has grown with additional mergers and acquisitions, including Life Technologies Corp.

IT 105

IT Data Lake Sales Interactive 105

Domino Data Lab

JULY 22, 2019

Now, Google is spending what, 10 figures marketing TensorFlow? You know, typically, when you think about running projects, running teams, in terms of setting the priorities for projects, in terms of describing, what are the key metrics for success for a project, that usually falls on product management. Five years ago, people laughed.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109