2006 Business Analysis Measurement Predictive Analytics 
Occam's Razor
MARCH 12, 2012
I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business. All it takes is a little business analysis. Have something.
Occam's Razor
FEBRUARY 7, 2011
For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. By doing multichannel analytics! The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business.
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