2006, Measurement and Predictive Analytics

A Big Data Imperative: Driving Big Action

Occam's Razor

MARCH 12, 2012

I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business. " That is the title of my post from June 2006. "Data quality sucks, just get over it."

Big Data

Big Data Data-driven Unstructured Data Marketing

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. No accountability = very little desire to measure. and finally 3.

Analytics

Analytics Measurement Metrics Predictive Analytics

Data Leaders Brief

A Big Data Imperative: Driving Big Action

Web Analytics: Frequently Asked Questions And Direct Answers

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