2006 Dashboards Measurement Optimization 
Occam's Razor
JANUARY 12, 2015
Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. The landing page optimization team will demand regular reports of all entry points to the site/app.
Occam's Razor
DECEMBER 12, 2011
If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. Try, test, measure, be rich. Google Analytics' native funnels are pretty sub optimal, ignore that entire feature.) Behavior: Page Views? Time on Site?
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Occam's Razor
FEBRUARY 7, 2011
Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices.
Occam's Razor
JANUARY 4, 2016
The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It is measured as Orders/Visits. [Or, While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today? It has always upset me that we measure success using the metric Revenue.
Occam's Razor
FEBRUARY 9, 2015
My first blog post on the topic of CIA was on 14th Aug 2006! This can possibly make a good module in your tactical dashboard (we'll see cooler stuff we can add to our strategic dashboards later in this post). It is nice to have that as a measure of loyalty to the site. (I'm Allow me to share an important tip.
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