CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. Today, Doug Laney, innovation fellow of data and analytics strategy at West Monroe, disputes Humby’s assertion on a technicality: “When you use a drop of oil, you can only use it one way at a time,” Laney says. Humby had bona fides to make that claim.

ROI 116

ROI IT Dashboards Sales 116

Occam's Razor

JANUARY 12, 2015

Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. While there are no such things as blessed KPIs everyone must follow – because everyone is not executing the exact same strategy -, some metrics can never be KPIs. Your digital analytics tools are full of metrics. Averages this. Total that.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

DECEMBER 12, 2011

Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A Try, test, measure, be rich. Tip: If you've hired the right analytics talent/consultant to help you, they'll be measuring these fabulous four.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It is measured as Orders/Visits. [Or, It has always upset me that we measure success using the metric Revenue.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! My first blog post on the topic of CIA was on 14th Aug 2006! Social Strategy Effectiveness. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 155

Metrics Reporting IT Advertising 155