Remove 2006 Remove Dashboards Remove Measurement Remove Testing
article thumbnail

At a loss for data project ROI? Evaluate it like a product

CIO Business Intelligence

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. Increasing numbers of West Monroe clients are asking the firm to help them through data monetization exercises: ideation, testing the feasibility of components, and laying out a roadmap for creating data products, Laney says.

ROI 115
article thumbnail

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. A/B & Multivariate tests are a good option. Try, test, measure, be rich. First, you are going to measure the KPIs mentioned above. Time on Site?

Metrics 151
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kick Butt With Internal Site Search Analytics

Occam's Razor

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? 3: Measure Internal Site Search Quality. #4: 5: Life Is About Results: Measure Outcomes! It is obvious to you how the above report can also help you measure the quality of your internal search results.

Analytics 101
article thumbnail

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

My first blog post on the topic of CIA was on 14th Aug 2006! This can possibly make a good module in your tactical dashboard (we'll see cooler stuff we can add to our strategic dashboards later in this post). Structure tests to validate these hypotheses. Allow me to share an important tip. Pretty straight forward.

Metrics 155