CIO Business Intelligence
APRIL 18, 2022
In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. Increasing numbers of West Monroe clients are asking the firm to help them through data monetization exercises: ideation, testing the feasibility of components, and laying out a roadmap for creating data products, Laney says.
AWS Big Data
JUNE 30, 2023
Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. Arena Calibrate is a customizable digital marketing dashboard that helps marketers track their cross-platform performance at a glance, saving them hours of manual work.
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IBM Big Data Hub
DECEMBER 4, 2023
Since 2006, Oracle has offered an implementation methodology, the Oracle Unified Method (OUM), a full lifecycle approach to implementing the company’s ERP software. Assemble a cross-collaborative implementation team with well-defined roles and identify major stakeholders to consult and test the system as the project moves forward.
Occam's Razor
DECEMBER 12, 2011
If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. A/B & Multivariate tests are a good option. Try, test, measure, be rich. Here's how that picture might look like (from a post I wrote in July 2006!)…
Occam's Razor
FEBRUARY 7, 2011
See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. But if there is an opening, then there is one sure way to convince almost anyone (to use analytics or testing or WebTrends or surveys or whatever): Compute the economic value of following your recommendation. Post Testing: Visits 30k.
Occam's Razor
OCTOBER 16, 2007
I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? Now you can go to these pages, see what people are searching for and gain ideas of potential fixes or multivariate tests to improve page performance. You Should Be. That's it. Three to five clicks.
Occam's Razor
FEBRUARY 9, 2015
My first blog post on the topic of CIA was on 14th Aug 2006! This can possibly make a good module in your tactical dashboard (we'll see cooler stuff we can add to our strategic dashboards later in this post). Structure tests to validate these hypotheses. Allow me to share an important tip.
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