Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? This post is using screenshots of the new Google Internal Search Analysis reports but the process of understanding the search data will apply to all companies. This next report is my favorite of the bunch.

Analytics 101

Analytics Metrics Measurement Reporting 101

AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. Arena Calibrate is a customizable digital marketing dashboard that helps marketers track their cross-platform performance at a glance, saving them hours of manual work.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users). Metrics create incentives, bad metrics create bad incentives.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

AWS Big Data

FEBRUARY 2, 2023

Since its launch in 2006, Amazon Simple Storage Service (Amazon S3) has experienced major growth, supporting multiple use cases such as hosting websites, creating data lakes, serving as object storage for consumer applications, storing logs, and archiving data. Enable the Cost and Usage Reports. Run queries in Athena.

Reporting 83

Reporting Data Lake Management Optimization 83

IBM Big Data Hub

DECEMBER 4, 2023

The platform has been used to modernize and unify the information technology (IT) ecosystem of major financial firms, simplify human capital management (HCM) across brands’ subsidiaries, and optimize reporting processes in complex healthcare settings. Before Oracle implementation Implementing Oracle can appear to be a daunting task.

Testing 79

Testing Consulting Digital Transformation Cost-Benefit 79

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151