CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. Increasing numbers of West Monroe clients are asking the firm to help them through data monetization exercises: ideation, testing the feasibility of components, and laying out a roadmap for creating data products, Laney says. Collibra. “At

ROI 115

ROI IT Dashboards Sales 115

AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. Arena Calibrate is a customizable digital marketing dashboard that helps marketers track their cross-platform performance at a glance, saving them hours of manual work.

Marketing 52

Marketing Dashboards Advertising ROI 52

IBM Big Data Hub

DECEMBER 4, 2023

The platform has been used to modernize and unify the information technology (IT) ecosystem of major financial firms, simplify human capital management (HCM) across brands’ subsidiaries, and optimize reporting processes in complex healthcare settings. Before Oracle implementation Implementing Oracle can appear to be a daunting task.

Testing 72

Testing Consulting Digital Transformation Cost-Benefit 72

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? This post is using screenshots of the new Google Internal Search Analysis reports but the process of understanding the search data will apply to all companies. This next report is my favorite of the bunch.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. Look at your All Traffic Sources report and your Landing Pages report.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. For paid search keyword reporting (volumes, competitive performance, CPS's etc.) And to visualize it in a report. Use tools like Insights for Search, Compete (Search Analytics reports), HitWise, SEOmoz Tools etc to understand your performance in context of your competitors.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Structure tests to validate these hypotheses. Small sites are out-of-luck.

Metrics 155

Metrics Reporting IT Advertising 155