CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. Today, Doug Laney, innovation fellow of data and analytics strategy at West Monroe, disputes Humby’s assertion on a technicality: “When you use a drop of oil, you can only use it one way at a time,” Laney says. Humby had bona fides to make that claim.

ROI 113

ROI IT Dashboards Sales 113

IBM Big Data Hub

DECEMBER 4, 2023

With careful planning and solid organizational strategy, businesses of any size can take advantage of Oracle’s unique cloud solutions , reducing costs and streamlining operations. He also recommended testing applications under “extreme condition” to ensure there were no surprises when the system went live.

Testing 74

Testing Consulting Digital Transformation Cost-Benefit 74

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

DECEMBER 12, 2011

Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A A/B & Multivariate tests are a good option. Try, test, measure, be rich. Recommend metrics / KPIs you can use based on the size of your company.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! My first blog post on the topic of CIA was on 14th Aug 2006! Social Strategy Effectiveness. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

FEBRUARY 7, 2011

See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. But if there is an opening, then there is one sure way to convince almost anyone (to use analytics or testing or WebTrends or surveys or whatever): Compute the economic value of following your recommendation. Post Testing: Visits 30k.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94