Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155

Alation

OCTOBER 12, 2022

It is important to take into account that not all numeric data can be part of a calculation or aggregated. These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. What Is Quantitative Data Analysis? What Are Quantitative Data Collection Methods?

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

APRIL 21, 2014

Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Domino Data Lab

JULY 22, 2019

data science’s emergence as an interdisciplinary field – from industry, not academia. why data governance, in the context of machine learning is no longer a “dry topic” and how the WSJ’s “global reckoning on data governance” is potentially connected to “premiums on leveraging data science teams for novel business cases”.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109