Remove 2006 Remove Data Quality Remove Measurement Remove Predictive Analytics
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A Big Data Imperative: Driving Big Action

Occam's Razor

I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business. If the answer is yes, then you don't need real time data, you need right time data.

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