Three Amazing Web Data Analyses Techniques For Analysis Ninjas
Occam's Razor
MARCH 22, 2011
Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. You'll use Excel or a simple database (or possibly the data warehouse versions of Omniture, CoreMetrics, WebTrends). <sidebar>
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