Domino Data Lab

APRIL 3, 2019

Most of the data management moved to back-end servers, e.g., databases. So we had three tiers providing a separation of concerns: presentation, logic, data. Note that data warehouse (DW) and business intelligence (BI) practices both emerged circa 1990. Cloud gets introduced: Amazon AWS launched in public beta in 2006.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. because the data is so very not available. No accountability = very little desire to measure.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. You'll use Excel or a simple database (or possibly the data warehouse versions of Omniture, CoreMetrics, WebTrends). <sidebar>

Measurement 87

Measurement Metrics Advertising Marketing 87