2006 Experimentation Machine Learning Testing 
Occam's Razor
MARCH 23, 2021
A key part of how this manifested in our work was doing truly super-advanced machine-learning powered analysis to answer hard questions that few can successfully. The first component is a gloriously scaled global creative pre-testing program. Matched market tests. This is of course exciting and very cool. The slow music.
The Unofficial Google Data Science Blog
APRIL 23, 2024
To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.
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