Web Analytics: Frequently Asked Questions And Direct Answers
Occam's Razor
FEBRUARY 7, 2011
The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. If you have Web Analytics 2.0 Please see the advice above.
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