The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

NOVEMBER 12, 2006

The problem is that you are there just to look at the car, maybe take it for a test drive. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). Is Real Conversion Rate metric a good one? You have not yet saved up enough to buy a new car. You really don’t want to be sold.

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. Post Testing: Visits 30k. If you have Web Analytics 2.0

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94