2006 Experimentation Predictive Analytics Strategy 
Occam's Razor
MARCH 23, 2021
Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. I lovingly call our strategy analytics on the bleeding edge. intelligent analytics initiatives. upgrades to processes to create deeper integration with Finance & Strategy teams.
Occam's Razor
FEBRUARY 7, 2011
The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness.
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