The Unofficial Google Data Science Blog

APRIL 23, 2024

It is also a sound strategy when experimenting with several parameters at the same time. To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. (And sometimes even if it is not[1].)

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. What may or may not be as common, but is an integral part of our analytics strategy is the extensive use of controlled experiments to answer life’s hardest questions.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. If you have Web Analytics 2.0

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94