2006 Key Performance Indicator Optimization Testing 
Occam's Razor
MARCH 23, 2021
Underpinning our Smart Lessons work is the very basic – incredibly complex – art of picking the right Key Performance Indicator. The first component is a gloriously scaled global creative pre-testing program. With the support of our progressive CMO, we spend money on creative that passes pre-test.
Occam's Razor
DECEMBER 12, 2011
A/B & Multivariate tests are a good option. Try, test, measure, be rich. Google Analytics' native funnels are pretty sub optimal, ignore that entire feature.) You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them.
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