2006 KPI Measurement Optimization 
Occam's Razor
JANUARY 12, 2015
Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. A very special type of metric is designated to be a Key Performance Indicator (KPI). A KPI is a metric that helps you understand how you are doing against your objectives. That is great.
Occam's Razor
MARCH 22, 2011
Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. See: Actively Avoid Insights: 4 Useful KPI Measurement Techniques ]. David's idea is simple and genius. Makes sense?
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