2006 Measurement Predictive Analytics Strategy 
Occam's Razor
MARCH 12, 2012
It is not my hope to encourage you to copy/paste the strategy outlined, or to use the tools shown. I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business.
Occam's Razor
FEBRUARY 7, 2011
The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. No accountability = very little desire to measure. and finally 3.
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