CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. times more likely when they demonstrated ROI on their BI or data analytics investments. Product-based thinking means that there’s an owner in the business, managing it strategically with an ROI attitude. A framework for data project ROI.

ROI 115

ROI IT Dashboards Sales 115

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Enjoy it.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Structure tests to validate these hypotheses. In each case, frame it as a hypothesis, test it, make bigger changes. Social media continues to be ROI positive on the long run if you are willing to invest in conversational marketing. Pretty straight forward.

Metrics 155

Metrics Reporting IT Advertising 155